Honest and Company – The confessions of an entrepreneur

Harsh HonestySo who is honest and company? Perhaps you have heard the saying “honesty is the best policy”. Those who build long term relationships, partnerships and businesses understand the fundamentals and importance of being honest. You cannot sustain anything long term without honesty or integrity. Honesty has company:

  1. Trustworthiness
  2. Fairness
  3. Loyalty
  4. Sincerity

We going to elaborate on each of these topics but before we do please keep in mind that it is important that you are honest with yourself when reading these points. Admitting we are not perfect is a good way to start improvement. If we accept that failure is part of life and development, we can make great progress dealing with any challenge set in front of us. You are going to make many mistakes before you master anything in life because nothing worthwhile is ever easy. The question then becomes, “is it worth it?” Worth what you ask? THE STRUGGLE!


“The ability to be relied on as honest or truthful.” I like to define words to get a better understanding, before trying to explain how it applies to entrepreneurship so please bare with the definition quotes 🙂 You cannot be trusted and no one can rely on you unless you are honest. When you give someone your word that you will do something then break that word, you are breaking trust. That is integrity, keeping your word or promise. People who have integrity will hold you to your word so don’t make promises you cannot keep and don’t throw promises out cheaply either. Remember every promise you make so you can fulfill it. A guarantee is a promise. If you offer a guarantee or warranty to your customers, make good on your promises. If you have terms or policies in place make them visible and clear. Trust has to be earned and should not be expected or demanded. Sometimes people will make judgements about you, which is a natural thing we all do. Based on those judgements, however people might perceive you, some will trust you and some won’t. Those that don’t might change their mind at a later stage if you remain honest and truthful.


“Impartial and just treatment or behavior without favoritism or discrimination.” We all know what being fair means. Treat others like you would want to be treated. Empathy goes a long way here guys. Judging a situation fairly means to consider ALL the possibilities before reaching a verdict or conclusion, however long that may take. That is also fairness, giving a situation time to be resolved when necessary. Selling someone short or not giving them enough time is not being fair. To be fair means to do the RIGHT thing, no matter the cost or outcome.


“Giving or showing firm and constant support or allegiance to a person or institution.” Firstly are you in allegiance with yourself or are you your own worst enemy? If you are constantly criticizing yourself and feel like a failure then STOP thinking that way 🙂 Remember at the beginning of the article I asked you to be honest with yourself? That’s because if you not honest you cannot be loyal to yourself or anyone else. We all have our favorite brands and products we like to buy so it’s obvious that as loyal customers we can make a huge impact on businesses. Most large companies are now implementing systems where their customers can earn loyalty points, vouchers, discounts, deals and so on. This is a great strategy to hold onto customers long term and keep up with competition. On the other side of this, consumers are starting to ask if a company is running a loyalty program, if they not the consumer might look elsewhere to have their demands met.


“Free from pretense or deceit; proceeding from genuine feelings.” When you are dealing with customers they generally notice every move you make. First impressions last but if you don’t remain sincere then this may result in loyalty being broken. Don’t try to fool people about your products or services. If you currently doing this and you need to lie or twist truth to sell then maybe you should consider selling or promoting something else? Something you can feel proud to be a part of and something you can sincerely recommend to others. As you can see everything here is connected and works hand in hand with honesty. Honest and Company.


Being honest is not always easy because of the flak you can get in return. Some of us are brutally honest at times and this can offend people. There is a gentle way of telling someone the truth and a harsh way and a mature person needs to discern the time and place for which method is appropriate. The bottom line is honesty IS the BEST policy and should be your ONLY policy!

Proverbs 19:1

Please feel free to comment bellow if you have questions, concerns or any feedback. I will be happy to assist in any way possible ?

Best regards,



  1. Phil

    Hi there,
    I have just read your post on honesty and integriy and I could not agree with you more.
    To be dishonest and insincere are bad virtues that will follow us forever and we could find it hard to shake them off. However the exact opposite is a lot easier to deal with and we need never be looking over our shoulder, we can always hold our head up straight and face the world with confidence.
    Thanks agin for posting
    Cheers…….Phil Browne

    1. Kamil (Post author)

      Hi Phil

      That is so true, honest people don’t need to hide in the shadows 🙂




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